The 013 Tilburg popcentre is the result of a fusion between the Noorderligt, the MuzieKantenWinkel and the Bat Cave. This merge resulted in an internationally renowned concert hall that in the past ten years has enjoyed 2.3 million visitors. After using their graphical style for more than ten years, 013 decided to renew their communication strategy. After using black as the predominant color for most of their communication it was time to freshen things up based on the more versatile character of 013. The new logo and graphical style communicate a more open pop podium; a podium for everyone.
campaign ‘dit is mijn 013’, 2010
The new more open style shows the commitment of 013 to relate to their visitors. Together with the acts it’s the visitors that make 013. This thought is brought to life in the ‘Dit is mijn 013’ campaign. Visitors can make their own personalised poster in which they can display themselves and their favourite music.
series of mugs ‘stars talk’, 2010
Whether you are a metal fan or into hip-hop, or you love dance music, there is something for you in 013. What all the visitors have in common is their love for music. With this in mind, Studio Kluif made a 013 giveaway, the ‘stars talk’ mugs series.