The 013 Tilburg popcentre is the result of a fusion between the Noorderligt, the MuzieKantenWinkel and the Bat Cave. This merge resulted in an internationally renowned concert hall that in the past ten years has enjoyed 2.3 million visitors. After using their graphical style for more than ten years, 013 decided to renew their communication strategy. After using black as the predominant color for most of their communication it was time to freshen things up based on the more versatile character of 013. The new logo and graphical style communicate a more open pop podium; a podium for everyone.
balloon logo, 2008
For the celebration of 013's ten year anniversary in 2008 Studio Kluif designed a jubilee logo and an unique jubilee newspaper (printing of 120.000) as well as a kiosk advertising campaign. The well known bear logo of the 013 was the inspiration for the jubilee balloon logo.
jubilee newspaper, 2008
For the 013 jubilee, Kluif took photos of 6 music lovers corresponding to 6 different music styles. These photos were used for the covers for the newspaper, each music lover in focus producing 6 cover versions. Inside the newspaper these fans explain what music means to them and which role 013 plays in their love of music.