After an extensive agency oriëntation Intratuin has chosen Studio Kluif for their new packaging policy and their instore concept designs. Kluif is working on several Intratuin projects. Lot's of work is in progress. Almost everyone knows Intratuin in The Netherlands, 97 percent to be exact. With a market share of 30 percent in garden centers and 9 percent in the whole garden industry, Intratuin can call itself marketleader in The Netherlands. In 58 stores (5 of them in Belgium) approximately 80,000 different items are being sold. A lot of these products belong to Intratuin's Private Label. Originally, this was purely a gardening range of products, but now the Private Label collection expands this range with indoor and outdoor plants, garden furniture, home decorating, animal food and soil products. Besides designing various packaging lines for the private label, Studio Kluif is also responsible for the in-store communication.
Sprangers jubilee book
Sprangers Bouwbedrijf is a middle size construction company, specialised in new construction, reconstruction and renovation. Sprangers, with offices in Breda and Terneuzen, realises utilitarian projects as well as housing projects. Sprangers realises regular projects as well as innovative projects for which they incorporate 'state of the art' architecture and technique. Studio Kluif is responsible for the graphic design of the extensive record of Sprangers Bouwbedrijf: Het Fundament. The history of Sprangers is a displayed, in words and pictures, and placed in the history of Brabant, the Netherlands and even the world. Each chapter covers a time period and is introduced by an icon that, as the chapters progress, expand with a new structure, representative of that period.
Kluif in Page Magazine
The Indie Design book Studio Kluif designed in collaboration with Supernova will be featured in Page Magazine Germany. The article will focus on the illustration work Kluif developed for the book.New brands are created every day and everywhere around the globe, but only a few succeed in finding a place in consumers' minds and hearts. These successful brands often have a story to tell; many are authentic and innovative. IKEA, Apple, Google, Innocent, Tiger Beer, Starbucks: all are great brands with great brand stories. But what makes a good independent brand? This book delves into the world of indie brands: brands that are driven by entrepreneurs and creative people who are independent.
