The Lunchbox book, 2009
Food designer Marije Vogelzang created a lunchbox book for kids, full with inspiring ideas. A monster-box, a secret messages-box, a broken heart-box... Eating lunch was never so much fun!
Winner Gourmand Cookbook Awards, 2009
Nedap ‘Endless Energy’ annual report, 2009
The theme of this annual report is 'Endless Energy'. The report has a transparent sleeve with thin black lines. Taking off the sleeve results in a great effect, the images on the cover start moving! The earth is bursting at the seams with energy, sometimes literally, as in the case of volcanoes. Energy is also available in massive quantities: coal, brown coal, oil, gas, wood, hydropower and nuclear energy are the best-known examples. And what to think of the energy in the universe, the power packed in heavenly bodies such as the sun? But there may be an even more vital form of energy, the energy locked up within people themselves. This is the energy that powers a company; the energy that is needed to kick-start initiatives, motivate change and get people moving. The energy that drives other energies. This report approaches the energy theme from all possible angles. 'Endless Energy' made with endless energy!
Winner best Dutch annual report, 2009
Winner Silver European Design Awards, 2010 - Finalist NY Festivals, 2010
HEMA waffle ice cream sandwich packaging, 2008
Studio Kluif designed all the packaging for the take-away ice cream range for HEMA. The range consists of: premium ice cream (four flavours), waffle ice cream sandwich (three flavours) and children’s ice pops (two flavours). All HEMA ice creams are made from 100% natural ingredients. The sober, honest design of the premium ice cream suits the natural taste and quality. For the waffle ice cream sandwiches we used hand-drawn typography to accentuate the wholesome natural character of these products. The colours of the typography differentiate the flavours of the ice creams.
Winner ADCN prize, 2009
Finalist NY Festivals, 2009
HEMA choco-kite ice cream packaging, 2008
Winner ADCN prize, 2009
Finalist NY Festivals, 2009
HEMA garden & outdoor packaging, 2009
Selected for Dutch Design Awards, 2009
Nedap ‘We’re travelling...’ annual report, 2008
The main theme of this unique report is constant development. The travelling/developing never stops on personal and business levels. ‘There is no halfway, there is only the road’. This report focuses on ‘Mr Orange’ during his ongoing adventures. He cries, runs, laughs, meets, sleeps, is stupid, is a genius... he is living life to the fullest! It is great fun with a mission.
Winner Silver European Design Awards, 2009
Nomination ADCN prize, 2009 - Nomination NY Festivals, 2009
Book ‘Eat Love' by Marije Vogelzang, 2008
Studio Kluif had the honour to design Marije Vogelzang’s first ‘Eat Love’ publication! After her graduation from the Design Academy in Eindhoven in 2000 Marije Vogelzang has been designing eating concepts. Her interest is in the verb ‘to eat’. She does not only deeply think about what is on a plate (if there is a plate at all), but she also thinks about everything that surrounds the act of eating. The atmosphere, the people involved, the stories behind the ingredients, the taste and texture, sound, smell and colour of food and the way it is prepared and served. She looks into the effect of food on our body and follows the journey food makes from seed all the way to becoming poop. Thinking about all this and working and experimenting in her studio and restaurant and by creating eating experiences for her clients she has developed her own unique way of looking at eating from a designer’s point of view. This book makes her vision and spectacular eating concepts available for the first time for a large group of people who are interested in food and the culture and experience of eating. The introduction is written by design critic Louise Schouwenberg and places Marije Vogelzang’s work within the context of Dutch design, international design and trends in food, eating culture and society.
Winner Bronze European Design Awards, 2009
Winner Silver Gourmand Award, 2010
HEMA ‘Art & Fun’ packaging, 2007
Retailers normally use the photography which is delivered by the producer of these products for designing this type of packaging. This photography is not creative at all. Studio Kluif broke with this way of working. There was no budget for professional photography so we decided to shoot the products with our own digital camera. The imperfectness suits these creative products! The combination of photography and the use of illustration triggers your fantasy.
Merit winner European design awards, 2008
Nomination ADCN prize, 2008
Vrumona SiSi drinks packaging, 2007
SiSi is a family of drinks that are aimed at a young audience. One of the distinguishing characteristics of this product is that it is a responsible choice health-wise. Therefore the packaging had to be simultaneously appealing to children and to parents. A kid's choice but approved by mum! The green information border is designed for parents, while the rest is fun for the kids. Intensive consumer tests proved that the design had the right balance. The fruit characters Studio Kluif designed were later brought to life (for a dip in a jacuzzi) in a funny TV commercial by Doom & Dickson.
Nomination SAN accent in collaboration
with Doom & Dickson and Combat, 2007
Tielen Printers calendar, 2005
Designer Sander Tielen thought of a concept for a calendar consisting of two separate parts: a (laser cut) sleeve and a set of loose sheets, one for every month. When they are separate, the two look completely autonomous. However, when slid together, a clear and sleek calendar appears. The separate sleeve and sheets make it completely reusable, with new sheets every year. Simple, clever and consistent.
Winner Dutch calendar prize, 2006
Merit winner European design awards, 2008
Newrulez corporate identity, 2005
The emphasis is on the power of images and on zapping culture in the figurative language of Newrulez. The logo makes a reference to the overlaps of new media that create new forms and possibilities.
Nomination Dutch design awards, 2005
Nedap ‘Innovation’ annual report, 2005
An annual report about innovations. A large part of the report is handwritten. It’s like reading a CEO’s diary.
Nomination New York festivals, 2005
Nedap ‘Work happily’ annual report, 2003
It is quite surprising what people want during their leisure time and, because of this, are able to do full of enthusiasm and with a lot of pleasure. Work, however, is for many more a punishment than something they enjoy. Would it not be a challenge to create a situation in the business world where people can work with as much fun and can develop as they do in their leisure time? The feeling of being proud and enjoying your hobby is excessively exaggerated in the photography in the annual report to emphasise the contrast between leisure time and work. A series of icons in the annual report shows an exaggerated working passion in a humorous manner.
Winner best Dutch annual report, 2004
Nomination New York festivals, 2004
HEMA packaging baby & mama care products, 2003
For each of the 40 products Kluif developed an icon that seeks interaction with the baby/toddler. In short: packaging as the first ‘primer’. The white base color refers to purity and innocence. White is also in harmony with every baby’s bedroom. As an added bonus Kluif does away with the old-fashioned difference between colors for boys and girls, that is, blue and pink, by going for white.
Winner ADCN prize, 2003
Nomination Dutch design awards, 2004
Nedap ‘Rules, knowledge and sense’ annual report, 2002
Nedap management was vexed by the quantity of rules that there are to manage a company. Rules are needed but, at the same time, they also stop people from making their own choices. What would actually happen if all rules were scrapped? Regulations are denounced at many levels in the annual report. This ensures a wide social discussion about large and small issues such as, for example, the preference to commit suicide but also to eat as many sweets as you please.
Winner best Dutch annual report, 2003
Studio Kluif corporate identity, 1999
Despite a low starter’s budget, Studio Kluif wanted a colourful corporate identity. The decision was taken to print all basic items in only one fluorescent colour and one part, a sheet of labels, in full-colour. This ensured that the printing costs were kept within the margins. All items were given a unique personality and a colourful layer by using full-colour labels. Not a single letter, package or invoice was ever exactly the same.
Nomination Dutch corporate identity prize, 2001
